Large Fleet Approved
Family Owned, Veteran Operated and Founded by a Pioneering Woman
Elizabeth Brambila founded SoCal Truck Accessories and Equipment and built it from
the ground up with her family during the 2007 market crash, one of the worst
economic downturns. Despite the challenging times, they placed their faith in God;
trusting he would provide and open doors for success. This foundation in faith
continues to drive business today.
Elizabeth’s son, Joel Cruz stepped up to lead the shop, after serving five years in the
U.S. Marine Corps as a Sergeant. He carries on the family’s legacy of dedication and
hard work. SoCal Truck thrives on creating solutions for customers delivered with the
best value. The focus remains on offering products that perform effectively at the
best price, even if they aren’t the cheapest. Product installation is done with care and
SoCal Truck provides a warranty that surpasses competitors’. Customers trust SoCal
Truck to do the job right the first time, with unwavering support for any necessary
aftercare.
Over the past 10 years, the business has expanded to serve larger fleets including
SDG&E, local water districts, several San Diego County city departments, the US Navy,
and multiple auto dealerships. Despite this commercial growth, they remain
committed to a large consumer base and play a significant role in San Diego County’s
off-road, overlanding, and recreational modifications scene. This blend of
recreational and commercial “upfits” embodies the company’s motto:
Work Smarter, Play Harder!